Nik's World
  • Blogs
  • About
  • Contact

Nikhil Sahai

Associate Director, Insights and Analytics at Viu

  • Summary
  • Experience
  • Recommendation
  • Skills
  • Education
  • Awards
  • Get in touch
  • Contact form
  • Summary

    A brief intro about me:

    * In Analytics since 2009, worked in various domains such as media, e-commerce, healthcare, pharma, insurance and transport
    * Equipped with Master of IT in Business Analytics from Singapore Management University and an engineering background in IT(Information Technology)
    * Received frequent recommendations by managers/clients for quick learning abilities
    * Profound experience in BigQuery, SAS, R, SQL, AWS, Google Cloud, Tableau, Python and BI Reporting Tool
    * Certified in Regression and Modelling (87% marks), SAS Base Programming (96% marks) and Google Analytics and Google Adwords
  • Experience

    HBO Go

    Lead, HBO GO Data Analytics, Digital Distribution and Business Development
    Apr 2020 - Present

    HBO is the home to the biggest blockbusters and Asian Original Series. HBO Asia brings the best of Hollywood to Asia first with exclusives from Paramount Pictures, Universal Studios, Warner Bros., and Lionsgate.
    HBO Asia broadcasts five 24-hour commercial-free subscription movie channels: HBO, HBO Signature, HBO Family, HBO Hits and Cinemax; Asian movie channel, Red by HBO; internet streaming platform, HBO GO; subscription video on demand (SVOD) service, HBO On Demand; and a branded SVOD service in China.
    My Role:
    * Building the data warehouse
     Logo

    Viu

    Associate Director, Engagement Insight Analytics
    Jan 2019 - Apr 2020

    Vuclip (part of PCCW Media Group) is a technology driven media company that has been a pioneer in mobile video since 2008. Vuclip has presence in more than 25+ countries (SEA, India, MEA & South Africa), entertaining consumer in 65+ languages, 25+ genres, 300+ content partners, with 12m+ Monthly Active Users, and Temasek and Foxconn amongst the roster of Tier A investors
    My Role:
    * Automated several processes to save bandwidth of high-quality resources and to improve efficiency with less error rate:
    o CRM process: by connecting to 3rd party and internal API's, using python
    o Inorganic User Segmentation
    * Created, tested and deployed (fully automated), within 4 months, company-wide business tracker designed to help regional teams and C-levels to analyze, on daily level, company's performance and growth areas, using Python, BigQuery and Gsheets
    * Spearheaded project to determine and predict the performance of offline campaign's, using linear regression model by excluding the impact of online campaigns
    Viu Logo


    ZALORA Singapore

    Zalora is Asia’s leading online fashion destination, currently operational in 6 countries - Singapore, Hong Kong, Malaysia, Philippines, Indonesia and Taiwan. ZALORA brings a huge collection of brands in apparel, footwear, accessories, beauty and sport products.

    Regional Head of Marketing Analytics (Team Size: 5 members)
    Sep 2017 - Dec 2018

    My Role:
    * Cross-device Attribution Reporting
    * Marketing Budget planning
    * Strategic adviser to CMO of the organization
    * Catalog Sorting
    * Customer Analytics

    Regional Manager (Marketing Analytics Team)
    Aug 2016 - Sep 2017

    My Role:
    * Head of online marketing business intelligence team (team size: 3 members)
    * Interact and discuss with management people on functional requirements
    * Online media planning and budgeting

    Associate Manager (Marketing Analytics Team)
    May 2016 - Jul 2016

    My Role:
    * Cross device Attribution Model based upon click chain on App and Website

    Sr. Marketing Analyst (Regional Onsite Team)
    Jan 2015 - Apr 2016

    My Role:
    * Campaign performance and Onsite Product Assortment optimization and automation across all categories and regions
    * Predicted customers spend over next few months (Customer Lifetime Value Prediction):
    * Predicted Impressions (number of times a product is shown on Catalog/Ads):
    * Developed Catalog Sorting Algorithm

    Marketing Analyst Intern (Regional Onsite)
    Mar 2014 - Sep 2014

    My Role:
    * Bundled Sub-Categories (Market Basket Analysis)
    * What Customer is willing to buy (User Profiling / Clustering): Based on their buying patterns of Category, Subcategory, Brand, Price Range and Discount
    * What Customer might buy next (Sequential Pattern Analysis)
    Zalora Logo


    EXL Services Ltd

    Senior Business Analyst
    Jun 2012 - Dec 2013

    EXL service is leading provider of analytics services in the insurance industry covering key functions across the customer lifecycle.
    My Role:
    * US based leading health insurance company: Automated the whole process of creating warehouse for the brokers and saved the number of resources (3-4 persons)
    * US based leading provider of managed long-term healthcare company: Analyzed trends across various age groups, generated reports and figures, prepared reusable complex macros and presentations for decision making. This helped in understanding its collection threads to be followed
    * US based leading providers of healthcare company: Build model to predict when broker will resign (Logistic Regression Model): Reduced the attrition rate by ~30% by formulating a model for HR
    EXL Logo


    Tata Consultancy Services

    Bio-Statistical Analyst/Program Analyst, System Engineer
    Nov 2009 - Jun 2012

    TCS is one of the largest Indian companies by market capitalization. In 2015, TCS is ranked 64th overall in the Forbes World's Most Innovative Companies ranking, making it the highest-ranked IT services company.
    My Role:
    * US based leader in the pharmaceutical industry. Clinical studies are done to create ADS and TFL Reports: Created reusable complex macro, SAS datasets required for the study and generated more than 1000 TFL (Tables, Figures, Listings) by analyzing the SAP (Statistical Analysis Plan) protocols and study design
    * Denmark based leading Transport and Shipment Company: Created Cost metrics [~10% Reduction in Cost Rate] and Operational Metrics [~8% Increase in Customer Satisfaction], for moving the containers from Source to Destination
    TCS Logo


    Pan India Consultants

    Internship
    Jan 2009 - May 2009

    PAN India Consultancy Offers Geophysical Services in the field of Oil and Gas Expolration, Mineral targeting using various Airbone and Ground Geophysical Survey techniques like Seismic (2D/3D) Data Acquisition, Processing and Intrpretation), Non-Seismic (Graivity and Magnetic, Magneto Tellure, IP, Resitivity etc.).
    My Role:
    * Build a self learning Car Navigation System


  •  
    Forward focused on analytics with masters in analytics and engineering background. I have more than 8 years of work experience in various domains such as e-commerce, retail, healthcare, pharma, insurance and transport. I have been entrusted upon taking the responsibilities of my work and transforming business operations to help the company grow. I am often recognized for hard work, dedication, innovative thinking and drill down approach shown across my career span. I am astute thinker and creative problem solver who worked on identification of new models to streamline business processes. I have developed and delivered various analytics projects.


  • Skills

    R
    SAS
    SQL
    Python
    Analytics
    Tableau
  • Education

    Singapore Management University

    Masters of IT in Business Analytics, Master's degree 2014 - 2014

    To create and disseminate knowledge. SMU aspires to generate leading edge research with global impact as well as to produce broad-based, creative and entrepreneurial leaders for the knowledge-based economy. SMU is committed to an interactive, participative and technologically-enabled learning experience. Towards this end, it will provide a rewarding and challenging environment for faculty, staff and students to kindle and sustain a passion for excellence.
    GPA: 3.7/4
    SMU Logo


    University School of Information Technology, IP University

    IT(Information Technology), B.Tech 2005 - 2009

    Achievements: 1. College topper in the final semester of B.Tech by scoring 91% marks.
    2. Ranked 283 out of approximately 100, 000 students in common entrance test, Year 2005.
    3. Worked as HEAD CO-ORDINATOR in MICRO-MOUSE Event
    4. A National level event that is related to autonomous vehicle/ROBOT which completes a predefined track.
    5. Worked as COORDINATOR of Advertising and Registration Team during Infoxpression06


  • Certifications

    Google Analytics Certified
    EXL Base SAS Certified (Batch-topper)
    SAS Regression and Modeling Certified
    (87% marks)
    SAS Base Programmer Certified
    (96% marks)
  • Let's Chat!




    Email




    LinkedIn




    Singapore

  • Contact me!

    Please enter a name.
    Invalid email.
    Invalid phone number.
    Thanks for your message!
    Contact form brand
  • Proud Moments!



    Digital marketing leaders summit



    Research and Insight Asia 2018



    Google Cloud Summit





    Retail Summit 2018



    Marketing Magazine

  • Summary
  • Experience
  • Recommendation
  • Skills
  • Education
  • Awards
  • Get in touch
  • Contact form